There was much discussion at last night's meeting of the Maryville Chapter of the Missouri Wrtier's Guild. The topics included reviews, obtaining them and how they affect sales positively or negatively. Targeted marketing and social media marketing options for writer's were also discussed, including local print, radio, and television.
As a follow-up, here is a link to the Poets & Writer's Review Outlets database for any authors interested in finding reviewers for their books. This is a great magazine, too, for anyone looking for addition information.
Be sure to read their submission criteria. There are many who will not accept self-published books for review. There are some who will, like The Washington Post and Bookreview.com and others.