Blogger Issues

If you have been using Blogger as your blogging platform, or Picassa albums to store your images for posts on your blog, you need to check them. I have found that over a year's worth of images on my blogs, including the one for our group, have gone missing. It's not just us. It has happened on a lot of blogs. I'm not sure if this has something to do with Google shutting down Google+, but that's a suspect. Most of them are posts and images after I began putting up after associating my Google+ profile with my blogs rather than the old blogger profile.

As for the author pages on our groups blog - yup. A lot of them are missing too. I will try to get some of them uploaded again so the blog doesn't look like it has some kind of weird virtual image mange, if I can. It will take a while, so please be patient.

Check your blogs. You may be missing more than a few images you had hanging on those virtual walls. You may only need to refresh your blog pages a couple of times to get them to reappear.

UPDATE: The images on this blog seem to have reappeared.

Don't Forget the Marketing

There are many ways that indie authors can market their books today, reaching out to hundreds of millions of potential readers with a small investment of cash, as little as $10 in some cases, and some requiring $100 minimum or more. It depends on how prominent you want your ad to be and how long you want it to run. Per-click ads on sites like those noted below are the best marketing friend an indie author can have.

If you've been wondering what options are available to you, in addition to those trusted standards like magazines and newspapers, you may want to consider online ad campaigns on sites like Goodreads, and on social media sites like Facebook. There are also high-impact options like Google Ad Words that can get your books in front of hundreds of millions of people. And don't forget to talk to your local newspaper about an online ad for their website. They may cost a bit more, but they are key to reaching local as well as more distant readers.

Check into advertising on sites and in groups that are focused on your target audience. Most sites offering advertising options will permit you to select your daily budget amount, the price to be deducted from your prepaid advertising budget amount, and the duration you want your ad to run. And, most sites providing paid advertising options also provide data that can help you target your future ads more effectively. And, you may want to approach other indie authors and consider swapping linked ads on their space for placing an ad for their book(s) on yours.

And, most importantly, don't forget to put ads for your books on your own website and link those book covers back to where those books can be purchased, i.e., your Createspace e-store, Amazon, Barnes & Noble, Books-a-Million, etc.


Here are a few articles that will provide some insights into online advertising. Remember, producing the book is only one part of a successful outcome in the whole writing + publishing equation.


Publishers Weekly Articles
Google Ads 101: A Guide for Indie Authors
Facebook Ads: A Guide for Indie Authors
Goodreads Ads for Indie Authors

Bookworks.com
Targeted Book Advertising Strategies for Indie Authors

Regardless of what means you choose for advertising your books, it's important to do your homework, and don't feel locked in to just one site. Spread the word about your book by doing ad campaigns on a variety of sites. You'll be surprised what increased sales you may see from a very small initial investment.


Happy advertising - Susan.